Ultra Black is a color enhancing dog shampoo specifically developed to intensify black, charcoal, blue, and other dark-colored coats. Our mild, high-quality, and natural shampoo features special pearlescent brighteners that add brilliance and sparkle to your pet’s coat while making it clean, smooth, and easy to manage. Ultra Black shampoo also helps prevent dryness, and the soy protein in it gives strength and body to your pup’s coat. Our shampoo is cruelty free and soap free, free of parabens and dyes, and safe to use with topical flea and tick treatments. Ultra Black's natural cleansers are derived from regrowable and 100% green sources of coconut oil. Recommended by top breeders and professional groomers worldwide. Directions: Wet the coat with warm water. Apply Ultra Black Shampoo and work well through the coat while avoiding contact with eyes. Rinse. For best results shampoo and rinse again, then dry and groom as usual. Ultra Black may be diluted with up to 8 parts of water.